Apple iPhone two new phones this year, once again the implementation of the "dual strategy." Prior to Apple's official estimate is that 4.7 inches of iPhone 6 more selling. However, market conditions deviate from Apple's estimates. According to Taiwan's DigiTimes website October 7 quoted supply chain sources said Apple has adjusted the iPhone 6 emergency and iPhone 6 Plus two phones OEM, procurement and shipments ratio of components, but the results adjusted to reflect the the supply capacity of the retail market, but also a process.
Before the supply chain, according to sources, for these two new phones, Apple internal demand forecast for this year is: iPhone 6 this year, sales of 60 million, iPhone 6 Plus is only 15 million. Apple believes 4.7 inches iPhone 6, will continue to be the mainstream.
According to reports, the sales data from the past nearly 20 days of view, 5.5 inches large screen iPhone 6 Plus more welcomed by consumers, deviated from the Apple estimates.
Many sources say Apple has adjusted the two phones production plans. Is expected in the second half of this year, production iPhone6, it will reduce from 3 million to 4 million more than the previous estimate.
According to reports, suppliers to Foxconn, Pegatron Technology, including foundries upstream from parts iPhone currently has iPhone6 capacity transfer to iPhone 6 Plus.
However, most parts suppliers inventory, iPhone 6 Plus is currently unable to meet demand. In addition, as both the mobile phone market hot, foundry production line deployment, there have been tight.
In addition, two new mobile phones has been approved regulatory authorities in Mainland China, from October 17 to start officially on sale in the Mainland. The current bookings reportedly has more than two million. After officially listed, is expected to market demand for the two new machines will also soared.
Apple has not yet announced the cumulative sales of the new iPhone for nearly a month since the two machines. According to industry estimates, the current cumulative sales have exceeded 21 million.
With the arrival of the Christmas shopping season, the two new machines will once again enter the sales peak. Apple will also be step by step to complete the sales target from 70 million to 80 million of.
Before electronic Times also quoted the views of the industry, Apple two new phones this year, will continue last year's iPhone 5s and iPhone 5c "hot and cold" pattern. But 4.7 inches and 5.5 inches, who is more hot, currently Apple's own judgment and industries are a matter of opinion.
Larger screen iPhone 6 Plus, if Apple is expected to be reversed over iPhone 6 became the best-selling models, the introduction of more data and perhaps in the future, will give the answer.
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